It’s a rough time for marketers in the digital age. Ad-blocking software has resulted in billions of dollars in lost revenue, leaving companies struggling to market themselves with radio and print media in steep decline. Even cable TV subscriptions are beginning to nosedive.
Consumers have always resisted advertising. Over 200 million numbers have been registered for the FTC’s do-not-call list to avoid telemarketers (which we’ll discuss later). People will prerecord television programs to skip commercials, and they’d rather listen to Pandora or their iPods than radio ads. People just hate ads.
So how can it be advertisers fault when people are inclined to dislike ads? Advertisers are responsible for driving Internet users to the point of insanity, and every “solution” they propose just makes the relationship worse.