Google AMP: The Need for (Mobile) Speed
A little over one year ago, Google unveiled Accelerated Mobile Pages (AMP): an open-source framework hoping to give users a better mobile experience. The AMP project was created to help publishers deliver high-quality content on an increasingly mobile web. While everyone understands that ads are necessary for online publications to make money, slow-loading mobile pages […]
A little over one year ago, Google unveiled Accelerated Mobile Pages (AMP): an open-source framework hoping to give users a better mobile experience.
The AMP project was created to help publishers deliver high-quality content on an increasingly mobile web. While everyone understands that ads are necessary for online publications to make money, slow-loading mobile pages were frustrating users and actually losing publishers their readership.