So after launching your brand new, mobile-optimized site, you’re left with an ominous question: now what? Obviously you want people to visit, but what if they don’t come? What if they don’t know about your company or your new website? Or they can’t find it through search?
Search Engine Optimization (SEO) became the king of online marketing in the early 2000s when webmasters had the same fear then as they do now: not enough traffic to their site. Since then, the SEO landscape has undergone significant changes. The old methods of keyword stuffing and the mindless pursuit of backlinks are long gone. SEO in 2016 is much more sophisticated.
Salty Key can help your website rank better in search engines, and here’s how we do it:
When I first began corporate blogging for clients, our agency was unsure whether to use WordPress or Blogger. Since Google owns Blogger, we figured it may rank better in search engines, or at least in Google. It wasn’t the case. WordPress blogs rank better than any other blogging platform, which is why every site produced by Salty Key takes advantage of the incredible blogging functionality offered by WordPress. We’ll show you how to find and evaluate the keywords/keyword phrases you want to rank for and how to write keyword-rich (but not keyword-stuffed) content. We’ll also help you distribute your content via wire services to news sites and your social media channels, like Facebook and LinkedIn.
Salty Key will assist you in every phase of the content creation process, from researching optimal keywords to writing quality, keyword-focused copy that will help your site rank better. We’ll also confirm your site avoids any duplicate content issues or link penalties.
If you’re curious whether or not your site is designed well, ask yourself these questions. Can users find the information they want quickly and easily? Can they navigate the site, or do they get lost when they dig too deep? Does it take too many clicks to find vital information, like your services page or an address or phone number?
Before we start designing a site, we always discuss goals with clients. What actions do you want the user to take? What content is most important for them to see? Then we build out the sitemap to see how we’re going to accomplish these goals. The end goal of SEO is to increase traffic to your site; the end goal of UX is to ensure the people who already come to your site convert into customers.
People don’t just search for products and services via search engines like Google, Yahoo! and Bing. They use social networks like Facebook, or social review sites like Yelp and TripAdvisor. They use local directories and Google Maps. While having inbound links may not increase your rankings, it certainly increases the likelihood that someone searching for your website is able to find it in places other than Google.
*SEO Audit available as part of our “Premium” website package. See our Pricing page for details.
*Competitor Analysis available as part of our “Premium” website package. See our Pricing page for details.
Important: The only ranking factors Salty Key, or any other SEO firm, knows for certain are any algorithm updates announced by Google or Bing. You can read the complete list of Google algorithm updates on Moz.com. Salty Key pulls its SEO knowledge from announced algorithm updates, best practice guidelines listed in Google/Bing Webmaster Tools, and from studying factors that are consistent among websites with high rankings.
If you’re as interested in the history and current state of SEO as we are, click here and we’ll answer any questions you have. What is SEO? What’s different in 2016? What should I know about how SEO affects my website? Find out!