Acquisitions are nothing new in the WordPress world. Over the past five years, we’ve seen major – and well respected – companies sell out. (Post Status has a running tab of acquisitions on its site.)
One acquisition in particular has flown under the radar. Not the company that was sold, but the buyer. Yoast SEO announced in August that it was purchased by tech conglomerate Newfold Digital. I had never heard of Newfold Digital, but I’m very familiar with the two companies that were merged to create it.
Earlier this year, a private equity firm purchased Endurance International Group (EIG) and merged it with Web.com to create a new venture, Newfold Digital. EIG has long been scourge of mass frustration in the web development community. The company had a history of buying small, quality hosting companies and gutting them for parts, locking customers into long-term contracts, and turning them into plodding, poorly-managed digital sweatshops offering cheap hosting. Companies like Bluehost, HostGator, Site5, A Small Orange, and many others fell victim to EIG.
Needless to say, I’m not confident this is good news for site owners who use Yoast SEO (like me).
In regards to website performance, the single biggest mistake is not optimizing images. Let’s forget how page speed impacts SEO for a moment. Massive, high-resolution images are an anchor on your site. This kills page load times and leaves your website visitors frustrated. Performance is even more important for user experience (UX) than SEO, which is why page speed is so important to Salty Key.
There are dozens of free image optimizers available online, and a handful of WordPress plugins that will automatically optimize images (and bulk optimize images already uploaded) for you. But which are the best? We’ve done the research and we have the data to give you a definitive answer! Drumroll, please…